I’m Justin Best — a Creative Producer and Project Manager who loves turning creative chaos into clarity. For over 15 years, I’ve led photo, video, and design projects that blend great storytelling with smart strategy. I thrive where creativity meets process, helping teams stay inspired, aligned, and delivering their best work. My organizational nerdy passion is Digital Asset Management. Let’s connect!
National Agent Photography Program
Streamlining corporate headshots for Speed, Scale, and Satisfaction
I led the end-to-end transformation of Redfin’s Agent Photography Program, overhauling the workflow from booking to launch. The result: faster turnaround, lower costs, and happier customers — all while saving hundreds of hours of manual work each year.
Digital Asset Management
Building creative systems that save time, cut costs, and scale with growth.
From chaos to clarity: a tangle of unsearchable creative assets stored in the cloud needed to be built into a proper Digital Asset Manager that Redfin could rely on as the single source of truth for all creative assets.
I led the project from inception, to launch and adoption; followed up by finding more time and money savings for multiple cross-functional teams.
Redfin Premier Direct Mail Marketing Campaign
Scaling Luxury With Local Credibility
To grow Redfin’s Premier brand beyond major metros, I built a photography campaign that felt personal in every market — showcasing real homes, real agents, and real neighborhoods at scale.
That hyper-local approach transformed direct mail into a trusted introduction rather than another ad. It went on to become Redfin’s first profitable seller marketing channel, generating $56M in revenue and 2K deals on just $9.3M in spend.
Lifestyle Photo & Video Producing
Elevating the Story of Homebuying for Redfin
As both Creative Producer and Art Director, I led a series of lifestyle and video campaigns that redefined how Redfin tells the story of home. From concept through post-production, I crafted visual narratives that feel both aspirational and authentic—showcasing the brand’s Standard and Premier offerings through cinematic storytelling, meticulous detail, and a human-centered approach.