National Agent Photography Efficiencies Project
I led the end-to-end transformation of Redfin’s Agent Photography Program, overhauling the workflow from booking to launch.
The result: faster turnaround, lower costs, and happier agents — all while saving hundreds of hours of work each year.
Impact at a Glance:
86% faster turnaround — from 2+ weeks to 2 days
20% lower cost per agent — $225 → $180
500+ hours saved annually through automation and vendor management
Happier agents — negative feedback down from 8% to <1%
Time Efficiencies - 86% faster turnaround — from 2+ weeks to 2 days
Streamlining Vendors
Photoshoots scheduled in 24 hours instead of 1-2 weeks
Condensed over 50 photographers to one national vendor with easy scheduling
DAM Automation
Worked with engineers to build an automated workflow uploading agent photos directly to their profiles.
Saving nearly 216 hours of manual work per year.
Workflow efficiencies
Created a workflow directly from agent to retouching team saving 175+ hours per year.
Decreased retouching times by 50%.
New photo live on an agent’s profile in 1-2 days instead 10-14 days.
Cost & Satisfaction Improvements
Cutting costs
Decreased per-agent photo costs from $225 (2020) to $180 (2025).
Slashed average retouching time from 45 mins to 20 mins, saving over $20,000 annually..
Agent Experience
Field satisfaction improved: reshoot rates down, negative feedback cut from 8% to under 1%.
Agents can book a shoot in 24 hours, down from 1–2 weeks.
Headshots go live in 5–7 days, down from 10–14 days.
Scalability
Program can scale up or down with minimal impact
