Lifestyle Photo & Video Producing
I led creative production and art direction for Redfin’s lifestyle photo and video campaigns, bringing to life both Standard and Premier products through authentic storytelling and elevated design. Each shoot was designed to capture the home buying and living experience —human, aspirational, and emotionally grounded.
Redfin Lifestyle + Premier Campaigns
From concept through final delivery, I shaped the creative vision across multiple productions in high-end homes, directing both professional talent and real agents. I developed concepts, storyboards, shot plans, and workback schedule, guided the look and feel on set, and managed the full production process—from vendor onboarding and crew coordination to post-production oversight.
I focused on keeping the energy on set positive and collaborative, fostering an environment where the entire team—talent, crew, and creatives—could perform at their best and bring the vision to life.
My art direction extended into every detail: casting, wardrobe styling, set design, lighting, and tone. Every frame was crafted to align with Redfin’s brand voice and visual language, ensuring a cohesive, elevated look across all deliverables.
The result: hundreds of lifestyle images and videos now integrated across Redfin’s ecosystem—web, app, print, and social—helping strengthen the brand’s storytelling and expand its national presence.
